Now that my Hidden Vegas photo exhibit at the Sony Store at the Forum Shops is winding down, I wanted to share my series online. My assignment: use my new Sony NEX-5RK to capture a day in my life as editor-in-chief of Vegas magazine. We decided I’d go “day to night,” from putting together the lifestyle magazine all day in my suburban Nevada office to racing to parties and events at night. I found it a bit challenging to get behind the lens and make my job look fun — after all, a good chunk of my day is spent at my computer editing. I hope you like this inside peek! (From there, I showed bit about what it is like to get ready for the big events, and then some whirlwind nights on the Strip, but I’ll save that for the next post.) The catch: the folks at Sony really pushed their “hidden” agenda, to share our cities not only from the eyes of a local, but from a special point of view, showing no faces. Meanwhile, I was learning to use a brand-new camera.
I have always loved creative challenges! This time, I got to attack a technical one as well.
Here is the “day” part! Early mistakes and all…
This is my assistant editor Emma, putting in changes that I’ve scribbled all over some layouts. My favorite part? Her “Any Man of Mine” mug from the Shania Twain opening. Emma’s a huge fan, and the cover story (her first!) she wrote on her was a huge hit.
This is my “wall.” At the beginning of every issue, pins are put up to represent every single page of edit. When my wall is done, the magazine is ready to ship. I can be quite neurotic about my wall!
Before fashion shoots or to prepare for a specific issue, we make “mood boards” to plan the look, fashion, beauty and more.
Most of our main cover and fashion shoots are done in NYC or LA, and our portraits on done on-site at locales all over Vegas, places that are important to the person we’re shooting. But sometimes, we shoot in our studio upstairs from my office.
Search the hashtag #sonystore to see photos from other participating cities. Many thanks for Sony for gifting me my NEX 5RX. All opinions are my own.
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