With more and more people traveling and itching to taste life in faraway countries, expat communities all over the world are growing rapidly. And with it, a booming industry of entrepreneurs making their livelihood off finding a niche, something missing that out-of-towners crave. My very first night in Buenos Aires, my friends Cathy and Ayngelina told me about all of the small businesses owned by expats there, people who became known as the “this” guy or the “that” guy. Personally, I thought that the woman who started making tortillas was pretty genius… But on my last day in Argentina, I had the pleasure of meeting the “salsa king,” or at least that’s what certain expats call him. When my travel buddy Kirsten came back from the San Telmo fair with word she’d met the guy who made hot sauce, I of course set out to go meet him. “Him” turned out to be “them,” Mark and Kevin, Ya Ya Bean, two friends from Washington, D.C. who had decided they missed spicy foods. I tried their salsa, and I have to say that I’d be proud to take it home to Albuquerque, where people can be quite snobby about their salsa. The business partners started La Boca Roja after traveling to Patagonia to live and work on an organic farm. Next time you’re strolling through San Telmo on a Sunday, stop by and say hello. (They also deliver locally.) They couldn’t be friendlier!
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