Why I am not a Farmers Market Girl

Ferry Plaza Farmers Market Miette

Miette’s all-natural macarons.

In my mind (or an alternate universe — you pick), I am the type of girl who wakes up every Saturday morning, refreshed and ready to hit my local farmers market for some sunshine, fresh food and groceries, and a lively social kick-off to my active weekend. Alas, that has never, ever been the case. By the time my weekend rolls around, after being “on” all week at work and having few too many hours at home, the last thing I want to do is walk around a Farmers Market alone. (The only one in my area is on Sunday anyways.) But if I lived near “the” farmers market in San Francisco, a Ferry Plaza Market devotee I would be.

The famous Ferry Plaza Market is on the edge of San Francisco’s financial district and is open three days a week, with Saturdays being a particularly busy time. After a chilly afternoon in Haight Ashbury, we enjoyed a particularly sunny morning when I recently toured the market. Trafalgar Tours arranged a thorough tour with Edible Excursions, and my guide was peppy, a true foodie, and full of information. The best part: no lines and tons of samples. So many people tried to join in that it was pretty obvious that this tour was the way to go!

Embarcadero Ferry Plaza Market


I have a hard time waiting in line, and Ferry Plaza is so popular that I saw lines for coffee and such that were 30-40 minutes long! Luckily, the majority of booths offered samples and/or mouth-watering goods with little to no line. Our first stop was the Frog Hollow Farm, which offered delicious organic, seasonal fruits.

Frog Hollow Farm


We even got to sink our teeth into this amazing blueberry tart. It was an embarrassment of riches for our very first stop.

ย Farmers Market in San Francisco


How can you not fall in love with a preserves company called Happy Kitchen Girl?

Happy Girl Kitchen


After we headed inside, we dug into my personal favorite portion of the tour: the bread and cheese course, via Cowgirl Creamery and Acme Bread. Alas, my hands were too full with crusty bread and creamy goodness to take photos. So you’ll just have to believe me… Or buy your own!

For dessert: We hit up Miette, where our guide actually works part-time. This was a pastry shop that made even an sugar tooth like me drool. The treats were fresh and tasty, the ambiance charming and colorful.



We actually made a few more stops, but I was so full that it all passed by in a blur. I made my way outside for walk along the waterfront. The view was stunning.

Ferry Plaza Waterfront


Ferry Plaza Marketplace is open Tuesdays and Thursdays 10 am to 2 pm and Saturdays 8 am to 2 pm, and is operated by the non-profit CUESA, Center for Urban Education about Sustainable Agriculture.

I toured San Francisco, Napa and Sonoma as a guest ofย Trafalgar Tours, but all opinions are my own.

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I'm a life-long travel junkie journalist who works hard to find adventure in everyday life after two years of travel and expat living.

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  1. YUM. Yum. Yum. Yum. Yum.

  2. I’m with ya on the bread and cheese part. It was my fav morning snack while in Greece.

  3. I can’t fault you for being too distracted by Cowgirl Creamery to take pictures – they have such great cheese.

  4. a must stop on every visit up to SF for me.

  5. I wish I could go every weekend!

  6. This was such an awesome day!!! I was stuffed beyond belief, but whatever, it was totally worth it. I wish we had something like this in Charlotte. I would go all of the time. LOVE that 1st pic!

  7. OK That tart looks like it’s calling my name LOL. I go to the farmers markets here in Vegas occasionally there is one right by my house. They have great strawberries.

  8. I need to go more. It’s just not a “thing” here like in California. I remember in Santa Monica, we all met at the Farmers Market Saturday morning. It was so fun! I just cannot get myself to drive to the other side of town alone after working all week!

  9. I have a SICK obsession with farmers markets. I became super obsessed during our time in Europe. If only there was one closer to where I lived right now!

  10. It is a great spot to stop for lunch any day of the week, but market days are even better. It is too bad you can’t hire a guide for every trip to beat the line!

  11. I feel you — I would love to be the kind of person that belongs to a farmers market or co-op and does all that good stuff. My excuse is that I’m always on the move! Someday when I settle down I’d like to make it part of my routine,

  12. That was such a vividly descriptive tour, I felt like I was on it with you! So glad to learn about this as we are planning on taking our kids up there sometime this year. That would be super fun for all of us!

  13. I always enjoy farmers markets when I go to them, but like you, I don’t do it often because by the time Saturday rolls around, after working all week, all I want to do is sleep late. By the time I get up and going and ready to leave the house and face other human beings, the farmers market is almost over. ๐Ÿ™‚ They are wonderful, though. You always find things that surprise you there.

  14. Wait, you didn’t try the burgers? Fail! You need to go back, obviously. =)

  15. Being in rural Wisconsin, I am in market withdrawal. I can’t wait to get back to a place with a daily, even weekly market. That blueberry tart looks divine!

  16. That’s funny, I just came from a walk to the Ferry Building (one of the perks of living in SF). It took every ounce of effort on my part not to stop at every booth. I failed on the very last stand – a donut stand of all places. Oh well.

  17. Makes me want to head to San Fran!

  18. I am already planning my next trip back!

  19. What a dream! I love San Fransisco and Farmers Markets. In a dream life I would walk to my neighborhood market and pick out fresh food for dinner everyday. Sounds like you had fun!

  20. Ok so I am on a Cleanse right now and these nom nom pics are killing me!

  21. I really, really need to do a cleanse… Don’t let these pics entice you!

  22. I need to do this tour, every post is exactly how I would want to see a city.

  23. A huge fan of the Ferry Marketplace….went there over the summer, and it’s amazing I saw anything else in SF. Tip for next time…Pepples Donuts!

  24. The Ferry Building Farmer’s Market is one of my favorites, too. The location itself is fantastic. Nice to be able to find fresh farmers markets in so many cities around the country these days.

  25. I agree that the location makes it extra-special.

  26. I may need to move to a place with a good local farmers market. I didn’t really think we had good ones in the US until I visited Portland. Would love to check this one out in San Francisco.

  27. the ferry market building FM is my FAVORITE!!! love the chilaquiles booth, too!! Plus they’ve got frog hollow…best fruit ever!

  28. I LOVE chilaquiles!!!! Man, how did I miss those. ๐Ÿ˜‰

  29. Great intro! Completely relate…;-)

  30. Right? I think I need three lifetimes to fit everything in…

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